Anyone that watches television occassionally is likely familiar with the infomercial about the product "Your Baby Can Read". The company claimed that the $200 product could teach babies to read and that the window for oppotunity for learning this skill begins at infancy.
The system included a series of videos which were an important component in the learning process. However, the American Academy of Pediatrics, and other public health organizations, recommend no screen time for infants and toddlers. Research links infant screen time to a variety of issues such as sleep disturbances, attention problems, and delayed language acquisition, as well as problems in later childhood such as poor school performance and childhood obesity.
The Campaign for a Commercial Free Childhood filed a complaint against the "Your Baby Can Read" company earlier this year and five months later the company stopped advertising the product on television. Shortly thereafter, the company ceased business operations completely.
For more information on this topic, please visit http://www.commercialfreechildhood.org/actions/yourbabycanreadvictory.html